PlayUGC

Your franchise, playable on Roblox. In a week.

Roblox has 140 million daily players, and most of them are the audience your franchise is trying to reach. We build a real, mobile-ready prototype of your IP on Roblox in about a week, so you can hand leadership something they can actually play instead of another slide deck.

Book a 20-minute call No agency retainer. No NDA required before the call. 20 minutes.
A stylized Roblox arena world built by PlayUGC
Built by the team behind
#1 UEFN game globally Official MrBeast map Star Wars: Galactic Siege CTO + co-founder, JOGO 25K on YouTube

We have been in the room on activations worth protecting. We built an engine so you no longer need six months and a million dollars to find out if your IP works on the platform.

Why now

The brief is always the same. The path is what stops everyone.

Leadership wants the franchise on Roblox. You know you should move. The problem is that a real build runs $400,000 to $1,000,000 and takes six months, and walking into that meeting with a deck and a concept is a career bet you cannot afford to lose.

So nothing ships, the conversation loops, and the young audience your franchise needs keeps growing up on a platform your brand is not on. The longer you wait, the more expensive it gets to catch up, and the more likely a competitor's activation is already in planning.

140M+
daily players on Roblox, about 80% on mobile
$400K to $1M+
typical brand activation budgets today
Lionsgate, Netflix, Sega
already licensing IP onto the platform
How to work with us

Start where the risk feels right. Most begin with the Proof.

The build

Activation

Once the Proof shows what the activation should be, we build the full experience, in weeks not quarters, because Spark handles what used to take a traditional studio a quarter to prototype.

Scoped on a 20-minute call.
The relationship

Live Ops

A Roblox game is not set-and-forget. We run live operations, updates, events, and retention, on retainer or revenue share, so the game keeps compounding without your team learning a new platform.

Scoped on a 20-minute call.
The work

We show the output. You judge it yourself.

These are worlds from our own Roblox titles, built on Spark, the same engine and pipeline we would point at your franchise. Agencies send decks. We would rather you look at the work.

The #1 UEFN game globally.

SUPER RED VS BLUE peaked at 218,400 concurrent players and was the first Creative experience to beat Epic's own modes. That is the top end this team builds at.

Branded IP, handled right.

Star Wars: Galactic Siege was a Disney and Lucasfilm activation. If you need to know we can carry real brand and legal standards, that is the answer.

Held to a creator's bar.

The official MrBeast Mini Games map, built to his standard and shipped. That is the delivery bar we are used to working against.

How it works

From call to playable in four steps.

1

The call (20 minutes)

We spend twenty minutes on your IP, your audience goal, and what success looks like internally. You leave with a clear picture of what a Proof would include, the timeline, and the scope. Real questions, real answers, no deck from us.

2

Scope and lock

We agree on the scope of your Playable Proof: one or two core mechanics, your IP's world and identity, mobile-ready from day one. Fixed scope, fixed timeline. You know exactly what you are getting before anything starts.

3

We build it

We build it, on Roblox, with Spark doing the heavy lifting. Your team does not need to be in the technical build, though we loop you in at natural checkpoints. Most Proofs are done in about a week.

4

You receive it

A private Roblox play link, a screen-recorded walkthrough of the full experience, and the deliverable assets. Forward it to your team or your leadership today. If you want to continue to Activation, we scope that next.

Your catalog. Roblox-correct. In days.

Your real assets on Roblox. Not approximations.

The fastest way to make a Proof feel like your franchise is to start from your actual production files, not generic stand-ins. Spark Port takes your characters, props, and environments and rebuilds them Roblox-native and mobile-ready, with the visual identity intact. Every conversion handles what Roblox's own importer will not: DirectX to OpenGL normals, Unreal and Unity packed map extraction, resolution downscaling, real-world scale to Roblox studs, multi-material splitting, and broken texture-path repair. Every batch is visually QA'd before it ships. What leadership plays is unmistakably yours.

Your source asset
4K PBR120k trisORM packedDirectX normals
⚡ Spark Port
Roblox-native
1024 mapsLOD'dMeshPartsSurfaceAppearance PBR
Ships to Roblox iOS Android

651 production assets. Zero failures. Delivered the same day.

A commercial dungeon environment pack, 651 individual pieces (modular walls, floors, props, barrels, cages, gold, weapon racks, foliage) processed from a raw vendor zip to a browsable, category-organized, in-engine library in well under an hour. Full PBR on every asset. Stone shows brick relief, gold reads as metal. Scale-validated, and multi-material props split correctly. That is the pipeline that runs on your catalog.

Your files, not a generator's approximation.

We start from your real production assets. A generator builds a new guess at what your prop looks like. We convert the actual one, PBR and all, and you approve every asset before anything goes up.

Mobile from the first frame.

About 80% of Roblox plays are on a phone. Every ported asset is resolution-scaled to Roblox's caps, texture-deduped, and PBR-mapped to run cleanly on mobile, not just hold up on a desktop demo.

Clean chain of custody.

You authorize every upload, and you own every asset and asset ID we deliver. Handled to the brand and legal standard a licensed activation requires. We have shipped Disney and Lucasfilm work.

The same pipeline handles characters. External rigs and Mixamo animations convert to native Roblox R15, retargeted against the avatar's actual rest skeleton, so the twisted-arm and broken-knee failures the standard importer produces are caught and corrected before delivery, verified by playback.

Roblox caps textures at 1024, so your 4K source downsamples cleanly and the identity holds at mobile display density. Very high-poly hero assets may need a decimation pass (on our roadmap). Where we excel today is the kit, prop, and environment volume that makes up most of a catalog. This is a faithful port, not a console remaster, which for this audience on this platform is exactly the right target.

Security and IP protection

Your unreleased IP, protected at every step.

You are handing a partner your franchise, sometimes before it is public. We treat it that way. Here is exactly how your assets are protected, from the first transfer to final delivery.

NDA before anything moves

We sign your NDA, MSA, or DPA before a single asset changes hands. Your legal team sets the terms, and we work to them.

Encrypted in transit and at rest

Assets move over encrypted transfer, never email, and live on full-disk-encrypted, access-controlled machines behind multi-factor authentication.

Isolated, then deleted

Your IP is handled in a per-project workspace, separated from every other client, and deleted on delivery or kept only as long as your retention policy requires.

Never used to train AI

Your assets are used only to build your activation. They are never added to a model training set, never reused for another client, and never resold.

You own it all, including the asset IDs

Clean chain of custody. You authorize every upload, you hold the rights, and you own every asset and asset ID we deliver.

We pass your security review

Send your vendor assessment or security questionnaire and we complete it. We are used to the brand and legal bar of licensed work for Disney and Lucasfilm.

Have a security questionnaire or a DPA ready? Send it with your first message and we will turn it around before we touch a single asset.

Before the call

The questions we usually hear.

Mark Price is CTO and co-founder of JOGO. The team there built SUPER RED VS BLUE (the number one UEFN game globally), the official MrBeast map, and Star Wars: Galactic Siege for Disney and Lucasfilm. Before that, Mark built and exited Devslopes at $6M ARR. He was one of the first and the top public teacher of Verse, with millions of students. PlayUGC is the studio built on that foundation, with a named engine (Spark) and our own Roblox titles.

That team probably does not build on Roblox. Most internal game teams are built for console, mobile, or PC pipelines, and Roblox is a different platform, demographic, and live-ops model. The Playable Proof does not replace your team. It hands them a tested, playable starting point and the data to back the decision to continue.

That concern is fair, and it is exactly why we do not describe the quality, we show it. Look at the work above, and on the call we will walk you through a build live. Spark handles what used to take two weeks of a traditional studio's time, but the output is judged on results, not on how it was made. If it does not meet your bar, we are the wrong studio.

The Playable Proof is not a full build. The full build runs into the hundreds of thousands at a traditional studio. The Proof is a fixed, scoped deliverable designed to be the low-risk first step: your IP, playable on Roblox, in about a week, for a fraction of that. It gives you something real to show leadership and tells you whether the full build is worth funding before you ask for the budget.

Fair position. Here is what usually happens: the competitor who does not wait ships an activation in the meantime, leadership sees it, and asks why you did not move. The Proof exists so you have something to show before that question comes. It is the cheapest way to walk into that meeting looking proactive instead of reactive. When the timing is right, we will pick it up.

Yes, and we can say that with confidence because the Proof is a fixed, narrow scope agreed before anything starts. We do not take on a Proof we cannot deliver in the window we commit to. Spark is the reason: the build time that used to make fast delivery impossible is no longer the constraint. On the call we will tell you exactly what we have shipped, in what time, and for whom.

Who you work with

You work with the person who built it.

MP
Mark Price
CTO and co-founder, PlayUGC

Mark is the principal here, not a salesperson. He co-founded JOGO, built its flagship game to the top of the global UEFN charts, and shipped activations with Disney and MrBeast by showing work that was hard to argue with, not by pitching beautifully. PlayUGC is built on those credentials with one purpose: make the first step on Roblox cheap, fast, and tangible for the IP holders who should already be there. Spark is the engine underneath. When you book a call, you talk to Mark. When the Proof is built, Mark is in the build.

See what a Playable Proof of your franchise looks like.

Twenty minutes. Bring your IP and your questions. We scope the Proof live on the call, you leave knowing exactly what you would get and what it costs, and you decide from there.

Book a 20-minute call No commitment, no retainer. If the Proof does not meet your standard, you keep every asset and owe nothing further. The risk sits with us.
PlayUGC. AI-native Roblox activations for IP holders, brands, and studios. mark@warforge.tech